Privacy Policy

Last updated: January 2026

At AmberVelocity, we are committed to protecting your privacy and ensuring the security of your personal information. This privacy policy explains how we collect, use, and protect the data we collect about you when you visit our website or use our fitness services.

Data Controller

AmberVelocity B.V. (Registration Number: NL31948307) is the data controller responsible for your personal data. Our registered address is Kastanjelaan 141, 9718 EX Groningen, Netherlands. You can contact us regarding any data protection matters at privacy@ambervelocity.world or by telephone at +31 508237898.

Data Collection

The data we collect includes personal information that you voluntarily provide to us and information that is automatically collected when you use our website and services. We collect the following types of personal data:

• Contact Information: Name, email address, telephone number, and postal address
• Fitness Information: Health assessments, fitness goals, medical conditions relevant to training, and progress records
• Booking Information: Session preferences, trainer selections, and scheduling details
• Payment Information: Billing details and transaction records (payment processing is handled securely by third-party providers)
• Website Usage Data: IP address, browser type, pages visited, and interaction data collected through cookies and analytics tools
• Communication Records: Correspondence via email, phone, or contact forms

How We Use Your Information

We use your personal data for the following purposes, based on legitimate business interests and your consent where required:

• Service Delivery: To provide fitness training, assessments, and related services
• Communication: To respond to enquiries, provide customer support, and send service-related notifications
• Programme Customisation: To develop personalised fitness programmes based on your goals and health information
• Business Operations: To manage bookings, process payments, and maintain accurate records
• Website Improvement: To analyse website usage and improve user experience
• Marketing: To send promotional materials about our services (with your explicit consent)
• Legal Compliance: To meet regulatory requirements and protect our legal interests

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please review our Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide our fitness services and fulfil our contractual obligations
• Legitimate Interests: For business operations, customer service, and website analytics
• Consent: For marketing communications and certain cookie technologies
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Third Parties

We may share your personal data with trusted third parties in the following circumstances:

• Service Providers: Payment processors, scheduling systems, and IT support services
• Analytics Providers: Google Analytics and similar services to understand website usage
• Marketing Partners: Google Ads and other advertising platforms (with your consent)
• Legal Requirements: When required by law or to protect our legal rights
• Business Transfers: In the event of a merger, acquisition, or sale of business assets

All third parties are required to maintain appropriate security measures and use your data only for the specified purposes.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy. Generally, we retain client records for seven years after the end of our business relationship to comply with legal and regulatory requirements. Website analytics data is typically retained for 26 months. Marketing consent records are kept until you withdraw consent or we determine the data is no longer needed.

Your Rights

Under GDPR and UK data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data in a structured format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing that relies on your consent

To exercise any of these rights, please contact us at privacy@ambervelocity.world or +31 508237898. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) where our service providers operate. When such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Information

If you have any questions about this privacy policy or our data practices, please contact us:

Supervisory Authority

You have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe we have not handled your personal data in accordance with applicable data protection laws. You can contact them at autoriteitpersoonsgegevens.nl or by telephone at +31 70 888 8500.