Cookie Policy

Last updated: January 2026

This cookie policy explains how AmberVelocity B.V. ("we", "us", or "our") uses cookies and similar technologies on our website ambervelocity.world to provide and improve our services.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by a different website, such as analytics or advertising services). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period).

Why We Use Cookies

We use cookies for several important purposes:

  • Essential Website Functionality: To ensure our website works properly and securely
  • User Experience: To remember your preferences and settings
  • Analytics: To understand how visitors use our website and improve our services
  • Marketing: To deliver relevant advertisements and measure campaign effectiveness
  • Performance: To optimise website loading times and functionality

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular pages, and user behaviour patterns.

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language settings, and other choices you make. They help provide a more personalised experience.

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms for remarketing and targeted advertising.

Specific Cookies Used

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google DoubleClick - ad targeting and measurement 1 year Marketing

Third-Party Services

We use several third-party services that may set cookies on your device:

  • Google Analytics: For website traffic analysis and user behaviour insights
  • Google Ads: For advertising, remarketing, and conversion tracking
  • Google Fonts: For displaying custom fonts on our website

These third-party services have their own privacy policies and cookie practices. We recommend reviewing their policies to understand how they handle your data.

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic analytics and advertising functionality. This technology adjusts how Google services behave based on your consent choices, ensuring compliance with privacy regulations whilst maintaining service quality.

When you decline marketing cookies, Google Consent Mode ensures that advertising cookies are not set, whilst still allowing for privacy-friendly measurement and analytics where permitted.

How to Manage Cookies

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Allow all cookies including analytics and marketing cookies
  • Reject All: Only allow necessary cookies required for basic functionality
  • Customise: Choose which categories of cookies you want to allow

You can change your preferences at any time by clicking on the cookie settings link in our website footer or by clearing your browser cookies and revisiting our site.

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Clear all cookies when you close your browser
  • Set your browser to notify you when cookies are being set

Please note that disabling cookies may affect the functionality of our website and your user experience. Some features may not work properly if cookies are disabled.

Cookie Retention

Different cookies have different retention periods as outlined in the cookie table above. Session cookies are automatically deleted when you close your browser, whilst persistent cookies remain on your device for the specified duration unless you manually delete them.

Updates to This Policy

We may update this cookie policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any significant changes by posting the updated policy on our website and updating the "last updated" date.

Contact Us

If you have any questions about our use of cookies or this cookie policy, please contact us:

AmberVelocity B.V.

Kastanjelaan 141, 9718 EX Groningen, Netherlands

Email: privacy@ambervelocity.world

Phone: +31 508237898

Registration Number: NL31948307

Related Policies

For more information about how we handle your personal data, please review our Privacy Policy. For general terms and conditions, please see our Terms of Service.